• BEAUTY SPHERE

Each months, the Beauty Sphere by ARTHES brings you informations on the cosmetics and perfumes’ world, including new products, responsible innovations and customer experiences. Enjoy your reading !

ARTHES HOT NEWS.

PURE ROMANTIC, THE NEW SENSUAL PERFUME BY JEANNE ARTHES

The Romantic collection is expanding with a new more sensual and elegant fragrance, Pure Romantic.

It is a true ode to femininity. Its sleek bottle follows a movement of lightness and encloses a powder-pink juice both soft and intense, which perfectly embodies the contemporary woman. The blue sapphire cap adds a touch of character to the fragrance.

Will you succumb to its charm?

OLFACTORY NOTES

Family : Floral

This Eau de Parfum blends the fresh and delicate notes of white flowers with the sensual and captivating notes of cedarwood, musk and vanilla.

HEAD NOTES : Bergamot, Orange Blossom, Blackcurrant

MIDDLE NOTES : Tuberose, Jasmine, Passion fruit

BASE NOTES : Musk, Cedarwood, Vanilla

Capacity : 100 ml

Price : 7,99€

NOVELTIES.

PERFUME

LAUNCH OF THE FIRST BALZAC PARIS PERFUME

The eco-friendly ready-to-wear brand Balzac Paris is expanding its offer to include perfumery.

In particular, the brand is moving into green perfumery with its Honorine fragrance, created from extracts of upcycled leaves and seeds. Indeed, the end of-life raw materials have been reworked and recycled to offer a floral and fruity scent. The juice was entrusted to the perfumer Fanny Bal from IFF (International Flavors & Fragrances).

The 100% naturally sourced product will be available to order on the brand’s online store by December. Perhaps we will also be able to find the upcycled fragrance in its first permanent Parisian boutique, scheduled for the beginning of 2022…

OLFACTORY NOTES

Family : Floral – Fruity

Capacity : 100 ml

Price : 90€

WHEN PERFUMERY AND ARCHITECTURE ARE ENCOUNTERING
BY LOUIS VUITTON X FRANK GEHRY

Announced already this summer, la Collection des Extraits is finally available on the official website of Louis Vuitton. The range’s fragrances, co-created by the brand’s top perfumer Jacques Cavallier Belletrud and the architect Frank Gehry, are truly artistic and architectural pieces. The bottle’s effect of movement and lightness is a nod to the love the luxury house has for travel. The metal cap also takes the form of a flower in the designer’s creative and unique style.

To add a contemporary touch to the collection, Mr. Belletrud has revisited the perfumery codes by composing five fragrances without top, middle or bottom notes. He has simply exaggerated certain facets.

Between the luminous floral Dancing Blossom perfume, the airy Cosmic Cloud, the sophisticated Rhapsody, the intensely fresh Symphony and the sparkling Stellar Times, we are transported on an emotional journey.

The fragrances are refillable in select Louis Vuitton shops.

https://fr.louisvuitton.com/fra-fr/magazine/articles/les-extraits-collection#

OLFACTORY NOTES

Family : Floral, Musky, Hesperide, Ambered

Capacity : 100 ml

Price : 450€

COSMETICS

MIDNIGHT SÉRUM, THE NEW INNOVATIVE FORMULA FROM L’ORÉAL

Our skin is attacked by many external factors. Only at night can it rest and regenerate. Therefore, the Midnight Serum was invented.

Simply apply 3 to 4 drops of the product to your face and neck before your night cream to see exceptional results day after day. Inspired by the science of Mother Cells, the formula will stimulate cell regeneration thanks to a protective anti-oxidant complex composed of neohesperidin, a bitter orange extract, and vitamin E, an essential element whose level decreases throughout the day. The serum also contains white and black truffle extracts.

The result ? The skin looks rested, intensely moisturized, but also more radiant and firmer with a guaranteed youthful skin effect.

Its added value? Its formulation has been designed to suit all types of skin.

Let yourself be seduced by its effectiveness, its light texture and its floral scent. https://www.loreal-paris.fr/soin-de-la-peau/soins-du-visage/serum-et-ampoules-visage/age-perfect-renaissance-cellulaire-midnight-serum

Capacity : 30 ml

Price : 19,90€

LES MAINS HERMÈS, THE NEW BEAUTY RANGE OF HERMÈS

Hermès has expanded its high-end beauty universe into new territory : the hands.

“The hand makes, creates and gives life. The Hermès hand is the hand of the horseman, the craftsman,” explains the brand’s artistic director Pierre-Alexis Dumas to justify the collection.

Indeed, the House’s values are well and truly embodied by its range of varnishes in 24 shades of colour reminiscent of the brilliance and emblematic colours of the House’s enamel. The tinted formulas of the famous Rouge H or the Hermès‘ own Orange, are composed of 71% of natural ingredients.

To complete the Mains Hermès collection, a 100% natural nourishing oil should be applied first, before adding the Enamel Base enriched with precious sap to smooth and protect the nails. Once the nail polish is applied, add the Finishing Lacquer. The Complete Repairing and Protective Care Balm with white mulberry extract adds hydration, revitalization and anti-aging properties to the beauty routine. This first skincare product by Hermès leaves a fragrant veil of woody and flowery scents on the hands.

Shop it on : https://www.hermes.com/fr/fr/category/maquillage/mains/#||Cat%C3%A9gorie

Price : Nail polish 45€ – Complete Care Balm 89€ – Skincare Oil 48€ – Finishing Lacquer, Enamel Base 45€ – Nail files 45€

PERFUMES & COSMETICS

CHANEL’S FIRST ADVENT CALENDAR

After creating an exclusive pop-up store and other marketing actions to celebrate the 100th anniversary of its iconic fragrance, Chanel has unveiled its first advent calendar featuring Chanel n°5.

This exclusive product, which takes the shape of the famous Chanel bottle, is made up of 27 boxes instead of 24. This is not by accident. Indeed, the calendar starts on December 5th, obviously referring to the name of the perfume, and ends on the last day of the month to remind the famous address of Chanel, 31 rue Cambon in Paris. 

For Chanel n°5 lovers, a Chanel hand cream, a Rouge Allure lipstick, Le Rouge nail polish and a N°5 bracelet are hidden inside.

Want to add into your Christmas list? https://www.chanel.com/fr/parfums/p/105997/n5-le-calendrier/

Price : 700€

GAMIFICATION.

BEAUTY GAMIFICATION SEEN BY DREST

After the virtual fitting of luxury items, the interactive fashion game, Drest, is extending its experience to beauty.

Indeed, this application allows users to create their own avatar and evolve in a game at the cutting edge of fashion, while allowing them to physically buy the clothes worn by their virtual characters. This platform is linked to the online shopping site Farfetch.

Since its conception in 2019, many luxury brands have embraced this gamification, including Gucci, which is leading the way in beauty product fitting on Drest.

In this version of the game called “Beauty Mode“, the Italian luxury brand is specifically showcasing its brand new first-ever  eyeshadow palette Beauté des yeux Floral.

A few days later, it’s the turn of the avant-garde make-up brand NARS to join the game. Each player is free to create their own make-up with a selected range of products, including the new Air Matte Lip Pigment collection.

Want to try the experience ? https://www.drest.com/?shortlink=5cef546a&pid=Social_instagram&c=ORGSocial_NARS_Beauty1_LinkInBio&af_adset=ORGSocial_NARS_Beauty1_LinkInBio

ENTER THE VIRTUAL WORLD OF THE HOUSE OF DIOR

Gamification is one of the leading trends in beauty.

Indeed, Dior has launched its 100% digital immersive experience, where our own virtual character is immersed in the history of the emblematic Miss Dior perfume, as well as in the olfactory universe of its new version. The “Immersive Journey” was created in collaboration with Ready Player Me, a creator of 3D avatars, reproducing le Château de la Colle Noire of Monsieur Dior.

By scrolling on the screen, one discovers some archive videos of the house, but also immersive settings in Christian Dior’s office, in the Grasse flower fields, or even above the Mediterranean Sea.

The visit ends with a piece signed Miss Dior showing the different versions of the perfume floating above our avatar. This space also offers the possibility to buy the new Miss Dior fragrance embodied by Natalie Portman.

Discover the experience on Dior’s website : https://www.dior.com/beauty/en_us/th/miss_dior_immersive_journey.html/

GREEN BEAUTY.

REUSABLE PACKAGES FOR THE CLARINS CLUB

The environmental policy of Clarins has been consolidated thanks to its partnership with the start-up Hipli, a company specialized in reusable packaging.

From now on, all gift packages sent to members of the Clarins Club, the brand’s loyalty program, can be reused up to 100 times. The only task of the Clarins customer is to return the package for free once the gift has been received.

This circular economy approach saves around 25kg of household waste and reduces the brand’s carbon footprint by up to 77%.

The customer experience takes on a whole new form, and should expand to other horizons, always following a more green and responsible vision.

Want to join the Clarins Club and participating to the brand’s ecological transition ? https://www.clarins.fr/club-clarins

BIOBASED PERFUME CAPS BY CHANEL X SULAPAC

After the launch of its iconic perfume made of 100% recycled glass, Chanel is now developing perfume caps made of biosourced materials.

Indeed, it is with the Finnish start-up Sulapac, a company specialized in “eco-friendly” materials, that the luxury house has designed caps made of 91% natural and renewable materials, as well as FSC-certified wood chips. For the moment, these are intended to cover the 125ml bottles of the Eaux de Chanel.

Sulapac and its first investor, Chanel, will have accounted for 48 trials and two years of research before reaching this sustainable packaging innovation.

Finally, the Eaux de Chanel is pursuing their ecological transition as their thinner and lighter glass bottles had already been designed to reduce volumes and optimize their transport, as well as their packaging without lamination which makes their recyclability easier.

BEAUTYFOOD IN HIGHLIGHT OF CLARINS UNLIMITED X LA GINGUETTE D’ANGÈLE BOX

To celebrate the first anniversary of the Clarins Unlimited beauty box, the cosmetics brand has teamed up with the chef Angèle Ferreux-Maeght for a healthy and sparkling anniversary box, just like her.

First, Clarins Unlimited is a customizable box to be received every two months by subscription. The principle allows you to create your own composition according to your desires, your needs and your budget, or to be charmed by the Surprise Unlimited version if a lack of inspiration occurs. Tips, DIY and other surprises are also added to make the customer experience even more enjoyable.

In this limited edition, the founder of la Ginguette d’Angèle focuses on “beautyfood”, a trend that highlights the positive effects of healthy food on the skin. Indeed, “the skin draws 80% of its needs from the body. Eating well helps to prevent the signs of ageing, moisturize the skin, etc.” says Angèle Ferreux-Maeght.

Among her selection of Clarins products we can find the Calm-Essentiel skincare with extracts of Clary Sage, an ingredient much used by the chef, the Cleansing Micellar Water enriched with extracts of organic Gentian and organic Melissa from the Alps, the Tonic Body Care with essential oils, and the Lip Oil.

Do you want to subscribe? https://www.clarins-unlimited.fr/

RETAIL.

CHINESE E-COMMERCE GIANT JD OPENS A MALL

For the 500 million shoppers of the online retail platform JD, it will now be possible to buy beauty products in the brand’s first Mall.

The Chinese retail giant, one of the world’s largest retailers by revenue, is setting up in Xi’an in China, and offering an extension of its retail experience in its E-Space shops.

The 42,000m2 space, spread over five floors, offers an immersive omnichannel shopping experience to its customers, including 11 experience zones with a specific theme for each. There are also 29 product interaction zones that allow customers to test products with an innovative approach. Beauty salons, audio experiences, massages, drone tests, holographic projections and other experiences will facilitate the consumer’s purchase. Once the consumer has decided, he can scan the QR code on the product to receive it in a record time at his home.

The company is determined to develop its merchandising by extending its E-Space virtual fitting outlets to other cities, offering not only beauty products but also electronic and household appliances, health and fitness products.

KENZOKI SKINCARE POP-UP STORE ON HAINAN ISLAND

The inclusive and poetic brand Kenzo is extending its beauty offer to the duty-free island of Hainan, a popular tourist destination for the Chinese population.

Indeed, the Japanese house is highlighting its Kenzoki Skincare range at its temporary point of sale, to be discovered in the Beauty Island area of the Hainan Tourism Duty Free, until the end of next February.

We are immersed in a relaxing place, inspired by the Lotus flower, the key ingredient of the company’s cosmetics line. Between sensory experiences, cutting-edge technologies offering tailor-made care routines in a few minutes, or yoga sessions focused on the hands and the face, everything is gathered to live a moment of escape and soothing.

In collaboration with the French facial yoga expert Sylvie Lefranc, the yoga techniques have been designed to maximize the effectiveness of Kenzoki products.

The skincare formulas, composed of 91% natural ingredients, have been carefully crafted from extracts of sacred lotus flowers, grown sustainably and exclusively on the Mekong. In addition, the 3 lines of the collection, Youth Flow, Hydration Flow and Nourishing Flow, are inspired by the harmonious energy flow of “Qi“, a traditional Chinese and Japanese concept, aiming to restore the flow of youth, hydration and nutrition to the skin.

CHEMISTRY TIME.

THE SILANOLS, INNOVATIVE ACTIVE INGREDIENTS DEVELOPED BY EXSYMOL

The designer of cosmetic actives Exsymol recently showed its expertise on silanols, actives derived from organic silicon.  

The company has patented an innovative technology, allowing the creation of these active ingredients of multiple benefits.

Silicon, the most abundant element in the earth’s crust, is also, in its organic form, an essential asset for our bodies. However, its quantity decreases with age, causing the premature ageing of the skin. Moreover, in its raw form, Silicon is poorly absorbed by the skin, which reduces the beneficial effects that it could provide.

Therefore, Exsymol has developed these revolutionary active ingredients which, when combined with other substances such as hyaluronic acid, meet different needs, such as hydration thanks to Silhydrate C, or skin firming thanks to Caffeisilane, and many others.

These active ingredients developed by Exsymol over the past 45 years have attracted many cosmetic and pharmaceutical brands, due to their multiple properties that meet a wide range of consumer needs and can be used for different types of products.

For more information : https://www.exsymol.com/fr/dossier/silanols/

SITEMAP.

•https://www.gucci.com/fr/fr/st/capsule/beauty-eyes-makeup •https://www.vanityfair.fr/mode/articles/drest-lappli-pour-shabiller-avec-des-fringues-hors-de-prix/77497 •https://ww.fashionnetwork.com/news/Drest-enters-beauty-gucci-is-debut-brand-partner,1339999.html •https://www.cosmeticsbusiness.com/news/article_page/Game_on_Drest_snaps_up_NARS_for_new_beauty_gaming_collaboration/179816 •https://www.dior.com/beauty/en_us/th/miss_dior_immersive_journey.html/ •https://journalduluxe.fr/fr/beaute/dior-ready-player-me-experience-digitale •https://fr.fashionnetwork.com/news/Balzac-paris-ouvre-une-boutique-ephemere-consacree-a-la-seconde-main,1338045.html •https://www.exsymol.com/fr/dossier/silanols/ •https://cosmeticobs.com/fr/articles/ingredients-50/silicium-et-beaute-3nbsp-silicium-organiquenbsp-les-silanols-154 •https://www.premiumbeautynews.com/fr/exsymol-partage-son-expertise-sur,19170 •https://www.loreal-paris.fr/soin-de-la-peau/soins-du-visage/serum-et-ampoules-visage/age-perfect-renaissance-cellulaire-midnight-serum •https://madame.lefigaro.fr/le-petit-club/devenez-les-prochaines-testeuses-pour-loreal-paris-131021-198608 •https://fr.louisvuitton.com/fra-fr/magazine/articles/les-extraits-collection#invitation-to-travel •https://www.vogue.fr/beaute/article/les-vernis-les-plus-chics-de-la-rentree •https://www.hermes.com/fr/fr/category/maquillage/mains/#||Cat%C3%A9gorie •https://www.clarins.fr/nos-engagements/hipli/ •https://journalduluxe.fr/fr/beaute/clarins-colis-reutilisables-hipli •https://www.sulapac.com/blog/les-eaux-de-chanel-elegance-and-simplicity-with-a-sustainable-sulapac-cap-on-top/ •https://journalduluxe.fr/fr/beaute/chanel-bouchons-parfum-matiere-biosourcee-sulapac •https://www.journaldesfemmes.fr/beaute/magazine/2741825-clarins-guinguette-angele-box/ •https://www.magazine-avantages.fr/clarins-x-la-guinguette-d-angele-celebrent-1er-anniversaire-de-la-box,193086.asp •https://www.clarins-unlimited.fr/ •https://www.retail-insight-network.com/projects/jd-mall-xian-shaanxi-china/ •https://pandaily.com/chinas-first-offline-jd-mall-to-open-in-xian-on-september-30/ •https://jdcorporateblog.com/jd-com-to-launch-new-40000-sq-m-physical-store-jd-mall/ •https://retailinasia.com/in-sectors/kenzoki-skincare-pop-up-opens-in-hainan/ •https://www.wgsn.com/beauty/feed?filters=%7B%22hashtags%22%3A%5B%22digitalbeauty%22%5D%7D&show=6168ea6e2bd5590040b293e9